Boogie x Car2Go
“Hey Boogie! You up for a new Benz in Berlin?” That was roughly the wording of the first phone call with the guys from
XI DESIGN
to lure me to the German capital for a job. Asked – done and a few weeks later I suddenly found myself standing between the Eastside Gallery and the Mercedes Benz Arena in the midst of many people and actually gave a brand new A-Class a little boogie. The client in this case was the car sharing platform
Car2Go
who wanted to use the campaign to draw attention to the opening of their new store. In late summer temperatures, I had two days to bring the motto “Proud to Share” to the speedster with the star. Car2Go’s concept of attracting as many people as possible with this campaign worked 100%, because I could hardly save myself from spectators and questions. Of course, not everyone is cut out for this, but with a little planning and a good dose of relaxation, it’s all possible.
In any case, once again 2 very nice days in Berlin with old and new acquaintances and a colorful star.
