Thom Businger
(+41) 78 772 92 22


Cristina Sarhan
(+41) 76 346 11 29



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BMW to the fullest

I make no secret of the fact that I’m a car fan. I grew up in the village and by the time I moved from secondary school to high school in the next bigger town, I was actually dependent on a driver’s license and my own vehicle. The public transport connections to my new school were rather suboptimal, so I quickly got on my moped. My older brother – a master car mechanic, tinkerer and handyman before the Lord – taught me how to ride at a young age and I was allowed to ride his 150 ETZ through the Ore Mountains at the age of 13 – with him as a passenger. Over the years, I have developed a certain affinity for vehicles, even though I am not a technician. But I have always been interested in design, performance and the development of the automotive industry in general with all its facets.
When my vehicle at the time gave up the ghost in 2021, I thought I had to take the reins myself and, together with Thom (my manager), met with Nicolao – the manager of the BMW Group Brand Experience Center in Dielsdorf near Zurich. I have always found the BMW brand incredibly exciting, because for me personally it embodies the perfect combination of tradition, quality, zeitgeist and visionary thinking. As I had already been able to realize two projects for BMW and MINI in the past, we quickly established a connection and exchanged ideas about possible synergies and cooperations and after just under a year it was clear: Boogie will be Brand Ambassador for at least 1 year for BMW Switzerland . What an honor!
The first project on the agenda was the big streaming show VISIONARY DREAMS – a spectacle with 80,000 spectators, live music, discussion panels, exciting competitions and, of course, a pinch of boogie. On the one hand, an artwork designed by me was raffled off during the show. On the other hand, I helped a few kids during the show to put the car of the future on paper according to their ideas. In the end, the best drawings were produced as 3D prints – colored by me.
Some other projects will follow and are already simmering away. So we can look forward to it.
All in all, I am really super happy with this cooperation. Great brand, great team and really keen to deliver.